Know us

Forging business-relevance, one marketing solution a time

We exist to deliver marketing programs that cut through the noise.

Our full-stack marketing capabilities + modular solutions = goal-based growth.

Are your current partnerships value-led?

our purpose

Empower businesses with marketing that is exceptionally aligned to consumers and growth goals.

Our Mission

“We are on a mission to be the leading solutions partner to growth-focused marketers.

We accomplish our mission by crafting high-value solutions that leverage the best of creativity, talent, tech, and timeless marketing fundamentals.

Are you ready to recalibrate in an industry that’s lost to chasing trends?”

 

Nitin Gupta,
Founder and MD, Asymmetrique
Line Shape
The Asym Way that guides our growth

Commit to Outcomes, Not Activity

We own results. We don’t pass the buck, and we don’t hide behind effort. Accountability here means measurable impact.

  • Operate as One Team
  • Drive to Solve, Not to Stall
  • Elevate Value, Every Time
  • Think Partners, Not Positions

Custodians

Nitin’s early career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India after serving prominent Marketing Leadership roles in the US, Nitin co-founded a BPO funded by legendary investor Rakesh Jhunjhunwala. He subsequently returned to his marketing roots with the founding of Asymmetrique in 2008. His personal mission is to bring real marketing-thinking back into the tech and data-driven digital world.

Founder and MD
Nitin Gupta

Ranjit is a seasoned digital professional with a passion for creating effective and scalable full-funnel marketing strategies. With 20 years of experience in the industry, he has a proven track record of successfully managing digital campaigns across various platforms, including social media, programmatic, search, and video advertising. His expertise lies in developing media strategies that drive communities and commerce. His mission at Asymmetrique is to help build the foremost data-driven marketing solutions company in India.

COO, Commerce & Tech Solutions
Ranjit Thind

Karan Mishra is a senior Content & Video Strategy Leader with over 15 years of experience across advertising, branded content, and large-scale video production. He specialises in building platform-led content ecosystems, video-first growth engines, and scalable content factories for brands across BFSI, FMCG, lifestyle, and digital platforms.

Director – Content & Production Business
Karan Mishra

Tushar is a finance and commerce professional with 30 years of experience in advertising and marketing. A postgraduate in Financial Management from NMIMS, he has worked with Everest Advertising, WPP, and Dentsu Group. He believes finance professionals can play a strategic role beyond numbers in shaping a company’s future. Known for his determination, he takes on challenges with pride while personally valuing simplicity and a quiet life away from Mumbai.

Director, Finance & Accounting
Tushar Mistry

Solutionists

Associate Director – Client Success
Rumi Behramkamdin
Head, Experiential Marketing
Shivkumar Mishra
Client Solutions Director
Arghya Saha
Associate Creative Director, Art
Madhumita Basu
Senior Manager – Human Resources
Mary Sequeira

Specialists

Brand Design
Shawn Pillai
Creative Communications
Nishant Chhinkwani
Corporate Branding
Ruma Malia

Advisors

Rishi, Managing Partner and Fund Manager at Shepherd’s Hill, brings together a unique blend of global perspective, local insight, and disciplined investing. A Stanford University alumnus with more than 15 years of experience across capital markets and private equity, he founded Shepherd’s Hill to introduce a structured, long-term value investing framework to Indian portfolios. Influenced by the investment philosophies of Graham, Buffett, and Munger, Rishi has built a firm known for its consistency, high-conviction calls, and proprietary research.

Rishi Gupta

Having over four decades of experience,  Sanjay is a seasoned expert in organizational issues. At Asymmetrique, he advises on how we can implement effective people practices, and cultivate a high-performance  culture.

Sanjay Mathur

A Senior Director at Capgemini, Rashmi Gupta lends from her experience in technology consulting, digital transformation, and business strategy. Her expertise supports Asymmetrique in building resilient structures, driving operational excellence, and fostering sustainable growth.

Rashmi Gupta